Is your director or manager unable to Whatsapp Mobile Number List provide input for this? Look at your results from the past year in Google Analytics and ask what growth he or she expects from you in terms of turnover or transactions. Translate this input into the objectives for your most important marketing channels. Next, it is important that you use Whatsapp Mobile Number List two thresholds for your goals: a positive and a negative threshold. A positive threshold is the target for this year and a negative threshold is the results of last year. This is how you compare this year's results. In the example above, the positive threshold is the black vertical bar and the Whatsapp Mobile Number List negative threshold is the light green bar. Additional Tips Don't just send on your target CPA. Always include the numbers or values of your most important result goals.
The goal is not the lowest possible CPA, but an Whatsapp Mobile Number List improvement in turnover or transactions. Don't just look at the short-term results (week), but also the longer-term (quarter). I can well imagine that the bullet Whatsapp Mobile Number List diagram above appeals to you. At a glance you can see the results versus last year's objectives and results. Yet something important is missing: context. You do not see the development of the results per month. You need this information to draw conclusions from the results: Diagram to determine the success of your online marketing. Then you need to find out why the results increased or decreased in the past Whatsapp Mobile Number List quarter. My exercise for you is to apply the following steps for your own online marketing channels.
Make sure that the advertising costs for Whatsapp Mobile Number List your main channels are in Google Analytics. Determine which (maximum 3) result goals have a direct or indirect impact on your marketing results. Set concrete goals for your results goals with your target CPA. Make sure you can consult your goals versus marketing Whatsapp Mobile Number List results in a dashboard. Then determine which marketing channels are profitable or loss-making and what the possible causes can be. Of course I am also curious how you approach the determination of the success of your online marketing. Do you agree with the steps above? Or do you Whatsapp Mobile Number List use an alternative method to determine the success of your online marketing? Feel free to leave your experiences and vision in the comments!Shopping behavior has changed enormously in recent years.