A good customer experience will play the role of "tap water", without spending a lot of marketing expenses, but also allowing users to advertise products willingly. However, many companies do not value the customer experience, how to fax number database convince leaders of its importance? The author of this article expresses his opinion on this and shares it with you. First look at a set of data: Research shows that failure to deliver a high-quality customer experience can cause a company to lose as much as 50% of its customer base within five years. After experiencing a poor customer experience, 88% of consumers start buying a competitor's product.
78% of consumers choose not to buy again due to poor customer experience. Given the opportunity, 60% of consumers try new brands for a better service experience. Dissatisfied customers will have a lot of negative complaints, 13% of dissatisfied customers fax number database complain to more than 20 people, and only 61% of dissatisfied customers complain between 5 and 7 people. The wide range of its killing and the great lethality can be seen. ——Poor customer experience will lead to loss of customers and poor reputation, which will directly affect revenue and market valuation.
The world-renowned management consultant, Peter Drucker once said, "The purpose of a business is to create and retain customers." Customers provide the best service, let customers achieve the best experience, so as to retain more and more fax number database customers. However, these leaders are often reluctant to spend money on the “knife edge” of improving the customer experience when decisions about investments and budget allocations need to be made. Bosses and executives are more inclined to pour thousands of dollars into infrastructure rebuilds, marketing campaigns and other miscellaneous things that do nothing to improve the customer experience, or to retain customers.