When it comes to the [Continuous Whatsapp Database Monthly] package for VIP members, I believe everyone is familiar with it. The first reaction is to complain about its automatic renewal function. I often hear complaints from friends (including myself): "Because the price of Whatsapp Database continuous monthly subscription is very cheap, I thought I only bought it for one month, but I didn't expect to receive a message of automatic renewal suddenly next month..." "After purchasing a continuous monthly package, I forgot to turn off the automatic renewal switch, and I didn't react until I was automatically deducted next month..."
The above complaints are only from the user's point of view. As a product manager, from the product point of view, how should we analyze this demand? Whatsapp Database As we all know, the responsibility of the product manager is to create value for users by analyzing requirements, designing products, and creating business value for the company. Then I will analyze the [continuous Whatsapp Database monthly subscription/automatic renewal] function from the perspective of user value and business value. The main features of the [Continuous monthly subscription/automatic renewal] function can be summarized in four words: cheaper, attracting complaints, increasing income, and fostering habits. 1. User value
For the original VIP user group, with or without this function, they will buy VIP because their consumption level can afford its price or is willing to afford its Whatsapp Database price. But with this function, due to the anchor effect, the monthly price of continuous monthly subscription is cheaper than the price of a single monthly purchase, why not do it, why not take advantage of it. Whatsapp Database In the KANO model, continuous monthly subscription is an exciting function, and users will be satisfied with this function (because it is cheaper), and it does not matter if it is not. For users who want to buy VIP but are lingering because of its price,