Recently, some media said that Lao Luo invested in a company called Gede Ranking. In fact, it was already two or three years ago. Last year, Lao Luo also posted on Weibo to officially admit that he had participated in early-stage investment, so what is the Geide ranking? Gaide Ranking is mainly in the form of PGC rankings, providing objective and neutral commodity brand ranking products for people who need to upgrade their consumption, helping users to filter out the most useful information from massive information, query various commodities, and restaurant rankings. app, put an end to the PPC. Relying on authoritative evaluation data and survey analysis, it is a relatively fair ranking product for products that consumers may pay attention to. As a senior online
shopping party and a patient with difficulty in choosing who has certain requirements for the quality of life, the author learned about this product from Lao Luo's press conference very early, and before buying a product field that he is not familiar with Check out the relevant rankings. During this process, I watched Gede grow from a single-dimensional and simple phone number list ranking method to a multi-directional and multi-dimensional professional ranking. Gede maintained steady growth step by step without rushing. At this stage, with a new round of consumption upgrades, how can Geide, which is unique in the shopping guide e-commerce market, stimulate greater potential in this new commercial field? In the current situation where consumer trust in the e-commerce field is so low,
how to find a new business development direction? The author will analyze Geide from the five perspectives of functional architecture, market, user, function, and operation, and propose an optimization plan. 1. Functional Architecture and User Paths 1.1 Product Architecture Diagram 1.2 User usage path map The path map for users to search for products / view product ranking lists The path map of users shopping in the mall A roadmap for a user to select a service in the city guide 2. Market analysis 2.1 Defining the market 2.1.1 Market Boundaries Gaide Ranking is a vertical content community that provides consumers with inquiring about the rankings of all categories of goods / rankings of life services in major cities across the country, as well as professional rankings of various