This is an article contributed by demio. While email list researching for this article, I had a customization experience that was almost scary. I googled “personalization in marketing” and started clicking links and reading articles. As I was reading an article, the site's chatbot caught my eye. They used my full name in their message: “hey adrienne barnes,” he said, waving his hand. Now, I don't know this site or the company. We haven't established a relationship yet, and I've never given them my name.
So my name appearing in their chatbot was a little surprising, slightly uncomfortable, very curious, and like I said, a little scary. Fjhjv0mt2 half1 it took me out of what I was doing; as soon as I saw the cat, I stopped reading the article. I tried to figure out how they email list knew my name and why they used it. After a few seconds, I clicked on the page and continued reading elsewhere. Although their customization tactic caught my eye, it didn't add to my experience. Effective personalization strategies go far beyond simply inserting "Hey {name}" into an email. The hard part of personalization is implementing it without making it obvious to your customers.
Good personalization is so seamless and intuitive email list that your customers don't even notice it. Knowing their name and using it in your email is not enough; you need a more advanced approach. To reap the benefits of a personalized customer experience, you need to create content and interactions that respond to customer needs and behaviors. The benefits of a personalized customer experience in other words: what's in it for you? The saas economy depends on satisfying customers in such a way that they continue to buy your product month after month and year after year…that's why personalization is key.