As can be seen from the comparison in the above category email list figure, when the lottery activity is analogous to the coupon activity, under the premise of the same cost, the lottery activity significantly increases the user's expected revenue (minimum 10 yuan), and also greatly increases the user's sense of participation in the activity. It is beyond the scope of coupon activities. This kind of adjustment is the leveraged transformation of the activity, that is, to maximize category email list the effect of the activity with the minimum cost.
In this case, it is to use the psychological lever of human category email list nature in the operation activities-the gambling nature of the lottery to leverage the conversion rate of the activity, rather than playing the conversion rate game simply and rudely. Of course, the lottery is only a form of leveraged thinking. We often have leveraged genes in the operation of activities, such as inviting/recommending friends, rankings, quiz events, etc., especially inviting/recommending category email list friends, which are more leveraged
The typical thinking, whether it is the previous hot user category email list growth model or the current hot fission H5, is the core of invitation/recommendation thinking, that is, leveraged marketing that uses people's social sharing and recommendation to carry out activities. If you observe carefully, many listed companies that mainly focus on C-end users usually disclose their user composition in their annual financial reports. Based on the user growth brought about by user invitation/recommendation, it is becoming an increasingly important customer acquisition category email list channel for major platforms.