From October last year to now, I have been doing one thing for more than a year: "going overseas content + online earning". The first three months of the project's establishment was the research time. We conducted a general study of the online earning projects at home and abroad. At that time, the company's consideration was to "make a decision and then move." After we deduced the shape of the product, the means of new and fission, and the way of commercialization, it took us nearly half a year to form a team, design and develop products simultaneously. Finally, the product will be launched in the Indian market in August this year. In the two weeks after its launch, without much operation and promotion, the product quickly attracted nearly 100,000 users with its own fission mechanism,
which made the team members who have worked hard for half a year very excited. But I never thought about it and then encountered the black swan event of "India completely blocks Chinese apps"; although our products were not included in the block, but b2b data because the payment channel of the partner was blocked, we were also affected and forced to temporarily shut down application. After a series of adjustments and optimizations, we turned to the Indonesian market and finally launched the product again in November. After observing the data for more than a month now,
I am quite satisfied: the new times stay above 70%, the active times stay above 60%, and the average daily stay time of users is 35 minutes. After inquiring, this data should be in the median in the industry. Considering that the product currently has a lot of room for improvement in terms of content, gameplay and value, I think this data will definitely rise further in the future. Today's article is a periodical review and reflection on what has been done in the past year. It is mainly divided into three dimensions: strategy layer, strategy layer, and product values. It should be noted that this article is mainly about cognition. The discussion at the thinking level does not involve specific product skills and commercialization content.