they've shared that it usually takes months or even years to start seeing a return on their offline ad spend. . This is quite different from PPC advertising, which can usually generate leads almost immediately. That's not to say offline advertising doesn't work. If you're marketing to the general public, this can absolutely work if done right. The difference is that it takes time and it's imperative that you get your messaging and positioning right. It must also be approached as a long-term strategy and not as a short-term solution.
One exception we found was for Spanish-speaking and African-American radios. Several personal injury businesses have had tremendous success generating leads through radio ads on radio stations that cater to these audiences. 8. Television and radio advertising Sustained television and radio advertising for a law firm can pay dividends over time. Like outdoor advertising, it can be effective in creating a mental association between a law firm and a specific type of case. The key to Industry Email List effective television and radio advertising for your law firm is clarity and consistency . Your law firm's message needs to be clear and consistent in order to position itself in the mind of a consumer.
Like outdoor advertising, television and radio are not ideal direct marketing channels. Don't expect to play a commercial on the radio and start getting inundated with calls (although I've seen exceptions to this rule on Spanish-language and "urban" radio stations). Typically, the goal of television and radio advertising is to get clients to think of the law firm first when they realize they need legal assistance. Generally, the goal is not to convince someone to “call now” because there is someone they want to sue. Sticking to the Fundamentals of Legal Marketing Leads to Success Ultimately, what about advertising online, offline or both, the key to successful legal marketing strategies is to stick to the basics.