Hype
In this step, your goal is to leverage the expectations you've already gathered and raise them further through a variety of intent-based marketing campaigns. This is critical because the launch is just around the corner and you need to find and engage the initial leads your sales team needs.
Your current audience is waiting
You need to start converting current audience engagement and anticipation into hype. Give them more, taste what's to come, inspire them. Giveaways are perfect; they both grab people's attention and promote your upcoming product in front of a wider audience.
Another useful way to start a social conversation is to share sneak peaks, behind-the-scenes content, and some exciting, more precise details about what's about to be released. If you're ready to disclose your key selling points in greater detail now, it's time to Latest Mailing Database tailor your key selling points to the right audience, allowing you to stand out in your target market as an industry-relevant talking point.
Take a look at the B2B marketplace
For B2B marketers, now might be a good time to start looking for partners and consider working with external stakeholders. By this point, you should have a ready-made comprehensive strategy, product roadmap, service blueprint, and a clear business plan. Use this to find strategic partnerships that will help you enter new territory and bring new strength to the project.
reach a wider audience
Media Kit Example, Xtensio
By this time, there are micro-conversations about your launch in different target communities due to intent-based marketing campaigns. It is critical to create a media kit and send your press release to media that may be interested in your launch.
It will help you take these micro-conversations, combine them, and turn them into mass conversations that can form a solid audience for your launch. Also, a well-written article in the media will strengthen your brand image and help increase customer trust in your company.