After clarifying this pain point, I spent a lot of time thinking about "how to build a sense of trust with users", and this thought also ran through my entire product design. For example, the product provides a small amount of cash that can be received after logging in, so that users can form the cognition of "I can really make money here" shortly after entering the product; The review period of 5-30 days for competing products forms a stark difference; I also try to avoid exaggerated wording and description in the copywriting,
so as not to let users have wrong expectations; I also try to use the cases of other users as far as possible in terms of influencing factors. and presentations show... I think the relationship between the product and the user is like "falling in love" to a certain b2b data extent. I can lie to you for a while, but I can't lie to you forever; in the end, we still need two people to treat each other frankly and hold hands together. Corresponding to the final victory of the product is not byshort-term routines and deception, but by long-term trust and retention... 4. How to balance "simplification and complexity"?
In the process of formulating the entire product strategy, I have been thinking and seeking a balance between "simplicity and complexity", but there are still some mistakes. For example, after the initial product was launched, we found that many video producers and online writers started to promote us for free, and we gained a lot of traffic because of this; so I thought at the time, instead of letting others promote it for free, we should directly Do a campaign to pay these people to attract them to help us expand our users.